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How many niche markets are perched right under your nose? ets you've been overlooking? Hey Kyle Palmieri USA Jersey , take a look at the customers you have right now. Are there any groups that stick out in your mind? Now let me ask you your advertisements and sales cater to any of these groups?
When I say niche markets, if small businesses, nurses, or homeowners comes to mind... you're thinking too broadly. Exactly what is a niche market?
Niche Markets Are:
1. Individuals within a group that you can identify by the same interests and needs.
2. Individuals who are looking for your product.
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4. Individuals that you can easily reach.
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6. A group that is small enough to be overlooked by your competition.
The greatest value of niche markets is that they enable you to target your sales messages precisely. And yes, the more narrowly you define your market, the easier it is going to be to address the needs within the niche.
How Do You Find Niche Markets?
Of course, the first place to start is with a list of the customers you already have! Dig around. Are there any similarities that seem to stand out to you?
Another method involves listing the benefits of your product or service. Think about it... which prospects would benefit the most from this list of benefits? A narrow group of people should begin to emerge. That is your niche market.
How Do You Reach Niche Markets?
Get to know them! First you've got to understand the language of each segment of your clientelle. Yeah Jonathan Quick USA Jersey , they may all be speaking English, but they have their own vocabulary and style that only an insider is privy to. Get inside the 's the only way to really gain insight to their special needs.
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